What GEO is and where it comes from
The term was coined by a team of researchers in the paper ‘GEO: Generative Engine Optimization’ (opens in a new tab), published in 2023 and presented at the KDD 2024 conference. It looks at how changing the way content is presented can lead AI-powered search engines to use it more in their answers.
In practice, for a business in Tenerife it comes down to two things: a website that clearly explains what you do, where and for whom, and other trustworthy websites talking about you. It is the same groundwork as good SEO, designed with people who ask an AI in mind as well.
A common mix-up to watch out for: Gemini is Google’s AI assistant (its app and website), whereas AI Overviews and AI Mode are features of Google Search. On the latter, Google states (opens in a new tab) that there are no additional requirements or special optimisations needed to appear: what counts are the SEO fundamentals.
To dig deeper, read our guide What is GEO? How to get ChatGPT, Gemini and Perplexity to cite your business.
AI assistants
WHERE WE BUILD YOUR VISIBILITY
ChatGPT
OpenAI
The best-known AI assistant. When it searches the web, it shows links to the sites it has looked at.
Gemini
Google’s AI assistant, with its own app and website. Not the same thing as the AI Overviews in Google Search.
Claude
Anthropic
Anthropic’s AI assistant. It can also search the web and cite the sources it uses.
Perplexity
Perplexity AI
An AI-powered search engine that answers in writing and links to the sources it draws on.
And in Google Search itself: AI Overviews and AI Mode, where the same SEO fundamentals apply.
Key differences
TRADITIONAL SEO AND GEO
| Aspect | SEO (Google) | GEO (AI assistants) |
|---|---|---|
| Goal | Appearing among Google’s top results | Being a cited source in AI answers |
| What it relies on | Keywords, technical quality and links | Clear information, authority and mentions on other websites |
| What the user sees | A list of pages | A written answer, sometimes with links |
| Who answers | Google’s search engine | Large language models (LLMs): ChatGPT, Gemini, Claude, Perplexity |
| How it is measured | Average position and clicks (CTR) in Search Console | Mentions and citations across a fixed set of questions |
| Timeframe | 6–12 months | First signs from month 3 |
Process
HOW WE APPROACH GEO
AI visibility audit
We check what ChatGPT, Gemini, Claude and Perplexity say about you today, and which competitors show up instead.
Clear content for AI
We rewrite and restructure your copy so that language models understand exactly what you do, where and for whom.
Structured data
Schema.org, marked-up FAQs and consistent business details, which make it easier to pull out accurate answers.
Quality mentions
Coverage in digital media, press releases and mentions on relevant websites, which assistants use as signals of trust.
Local GEO in the Canary Islands
So your business stands a chance of appearing when someone asks an AI for the ‘best [service] in Tenerife’.
Mention tracking
Every month we check how often the main assistants mention or cite you, and sum it up for you in a clear report.
You are here
GEO FOR AI ASSISTANTS
Making sure ChatGPT, Gemini, Claude and Perplexity have clear information about your business in Tenerife.
- ChatGPT
- Gemini
- Claude
- Perplexity
Pair it with →
SEO ON GOOGLE
Technical SEO, keywords and links to gain visibility in Google’s results in Tenerife.
- Local SEO
- Organic traffic
- Links
Who’s behind it
This page and the GEO service are run by Rubén López Mesa, founder of TeideSEO, from La Laguna. You work directly with him: he checks what AI assistants say about your business, draws up the plan and walks you through the results.
Meet Rubén López Mesa · SEO consultancy with Rubén
Page reviewed by Rubén López Mesa on 15 October 2026.
FREQUENTLY ASKED QUESTIONS
What exactly is GEO (Generative Engine Optimization)?
GEO (Generative Engine Optimization) is the work of getting your business information ready (your website, your Google Business Profile and what other websites say about you) so that AI assistants such as ChatGPT, Gemini or Perplexity can understand it, trust it and cite it when someone asks them about what you offer. The term was coined in a 2023 academic paper, presented at the KDD 2024 conference.
What does Google say about appearing in its AI Overviews?
Google explains that there are no additional requirements or special optimisations for appearing in AI Overviews and AI Mode in its search engine: the same SEO fundamentals apply. That is why our GEO work always starts from solid SEO.
Does GEO replace traditional SEO?
No, it complements it. Good SEO on Google is still essential. GEO adds a second layer: making sure AI assistants have clear, reliable information about your business. By combining the two, you cover both of the places where people search today.
How long does GEO take to deliver results?
The first signs in mentions usually appear between month 2 and month 4. Language models are updated at different intervals, and the authority signals built today take 6–12 months to consolidate.
Does it work in a local market like Tenerife?
Yes. Lots of people ask AI assistants things like ‘where to eat in La Laguna’ or ‘which marketing agencies are there in Tenerife’. Making sure they have clear, up-to-date information about your business matters just as much in a local market as in a large one.
Can you guarantee that ChatGPT will recommend me?
No, and be wary of anyone who does: nobody controls the answers an AI assistant gives. What we do is improve the information they have about you and check every month whether they mention you.
Related guides
Articles from our blog to help you understand this service before you hire it.
GEO prepares your website so that ChatGPT, Gemini or Perplexity use it as a source. What it is, where the term comes from, what OpenAI an…
GEO · 13 min readHow to tell whether ChatGPT, Gemini or Perplexity recommends your business (and what to do if you don't appear)A simple method to check every month whether ChatGPT, Gemini and Perplexity recommend your business, measure the visits they send you and…
WHAT DOES AI SAY
ABOUT YOUR BUSINESS?
Request your free GEO diagnosis: we check what ChatGPT, Gemini and Perplexity are saying about your business today. We reply within 24 working hours, with no obligation.